Mark your calendars: One of the great joys of my job is sifting through the inane and sometimes insane product pitches publicists send me each week. On any given day, I might come across a sample of doggie toilet paper or a fact sheet about exploding dentures.
Slow news day? There is always a "month" or "day" dedicated to someone or something to write about. And, apparently, if you are in the retail clothing business, you can just make your own holiday up.
I recently received a press release telling me that underwear retailer Freshpair.com founded a national underwear day. On Aug. 9, the illustrious undie manufacturer will be hosting its fourth annual National Underwear Day celebration.
And how does one celebrate National Underwear Day? By roaming the streets of New York City clad only in one's skivvies, according to a press release.
In the release, Michael Kleinmann, president of Freshpair.com, predicted that New Yorkers would take their boxers and briefs to the streets, saying: "On National Underwear Day, underwear finally gets the recognition it truly deserves."
Indeed. But will National Underwear Day be observed anywhere but New York? What if the residents of Utah County want to shed a layer or two in observance of this special event? If the Victoria's Secret window displays at the mall are too hot for some Utahns to handle, what about a live underwear fashion show?
Far be it for me to tell anyone what to wear (unless you are still wearing gaucho pants, then STOP IT!), but might I suggest we not follow New York's lead on this one? National Underwear Day can come and go, for all I care, without anyone in the Beehive State shedding a T.
I'll save my cake and fireworks for National Make Up Your Own Day Day, or, better yet, a day celebrating the office shredder and e-mail delete function.
-- Elyssa Andrus
This story appeared in The Daily Herald on page B1.
No comments:
Post a Comment