Proving they are all brawn, no brain, Georgia-Pacific Corp. has rolled out its new Brawny paper towel package dude, ditching the blonde, mustached Magnum P.I. look-alike for a clean-shaven, dark-haired hunk with brick-like forearms and a crisp flannel shirt.
Come to think of it, he kinda resembles a plastic Ken doll.
According to the Los Angeles Times, folks at Georgia-Pacific spent two years researching what the new face of the line should be, ultimately choosing a guy who looks like he's off to fight forest fires with paper towels.
That misguided researchers would put any man's face on a cleaning product is laughable to me. My husband of four years couldn't locate the paper towels in our house to save his life, let alone explain what the sheet of absorbent paper is traditionally used for. ("For dousing with gasoline and lighting on fire, right?")
If anyone has earned the honor of their mug on a paper towel package, its the obsessive-compulsives among us who delight when, say, Pledge unveils a new scent or offers a line of scouring pads.
To put some woodsy schmoe who needs a good brow wax and is screaming for a "Queer Eye" makeover on the product is, frankly, insulting -- as is the idea that women would make a purchasing decision based on a good set of (tragically covered) pectorals.
What's next, a shirtless hottie promoting feminine hygiene products? Or a Nick Lachey pitching Jimmy Choos?
It's a little too much to absorb ...
- Elyssa Andrus
This article appeared in the Daily Herald on January 21, 2004, on B1
http://www.heraldextra.com/content/view/97601/149/
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